About Us

If you’ve made it here, you’re probably curious to know more about us – welcome to Vita Jewelry!

Back in 2019, we were on the hunt for a bold, sparkling piece of jewelry inspired by the icons of the hip-hop world – artists like Drake, Future, and Lil Wayne. You get the vibe we’re talking about, right?

But we faced two big challenges:

1. Most jewelry available was plain and lacked uniqueness.
2. The stunning pieces we loved cost thousands, if not tens of thousands of dollars.

That’s when we decided to create Vita – a men’s jewelry brand that redefines style in America! Our collection features bold, eye-catching designs that make a statement, offering a perfect balance between luxury and affordability. Our jewelry is not only stylish but also incredibly affordable, so you can look great without breaking the bank. We swapped out traditional gold for gold-plated brass and replaced diamonds with 5A+ CZ gemstones that sparkle just as brilliantly.

This is how we brought that American hip-hop vibe straight to you.

Vita is the first original hip-hop jewelry brand designed for those who love bold style in the U.S. If you love our pieces, don’t hesitate to grab one (or two). Welcome to Vita – where luxury, personality, and affordability meet!